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The Dr. Seltzer Saga
Founded in 1982
When the sun set on Halloween I had no idea that by morning I would become Dr. Seltzer. That night, filled with 'Spirits of the Liquid and Labeless' variety (moonshine) ... I offered to my fellow 'Sport Drinkers' .. "If someone could make us feel better in the morning they'd be zillionaires."
He hired an artist to draw up his likeness and a local pharmacist to concoct a product. The hand-crafted wooded displays with finely appointed Gold Foil attract the consumers attention and the package closed the sale. The formula brought them back.
Laughter is the Best Medicine
The name was derived as a combination of “Alka-Seltzer” and “Hamburger Helper.” The product was an instant hit, and during 80s and 90s, Dr. Seltzer’s Hangover Helper® could be found worldwide, including all the T.G.I. Friday’s and thousands of convenience stores in the U.S.
2 Handled Mugs
The Doc offered a solution for the 2 fisted drinkers.
Get a Grip.
RE-ENTRY GLASSES offered eye protection while reentering the earth's atmosphere. Great for walking out of bars in the bright sunlight. Bikers loved them because they blocked the wind.
Genetically Blessed Nurses
Head Nurse, Cat Bama Jax
Promotional tour
Promotional Tour
Doc toured the east coast in a Limousine, a custom 1931 Medicine Wagon and a tour bus.
